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© Infusionsoft

Viral marketing refers to the technique of marketing that uses pre-existing social networks to produce brand awareness. Viral marketing can be delivered by word of mouth or boosted by the network effects of the Internet. It may be in the form of videos, Flash games, e-books, images as well as text messages.
The aim of marketers involved in making viral marketing successful is to create messages that charm the individuals with high social networking potential. The term viral marketing has also been used to refer to marketing campaigns which create the impression of spontaneous word of mouth enthusiasm. The issue of how the term 'viral marketing' came into existence is debatable though some of the earliest uses are attributed to the Harvard Business School graduate Tim Draper.

© MikeSchinkel

The iPad Head Girl, a new viral marketing campaign launched to promote a Men's magazine is touted as the next step in viral marketing. A video launched as a part of the viral marketing campaign, which shows a girl wearing a helmet made out of 4 iPads, walking into a park and then sitting down to read a book. The video shows the girl getting stared at by all the people passing by and sitting around in the park, until finally a guy comes and touches the screen of the iPad. The display then changes to pages of the online magazine Cosmo for Guys, for which the viral marketing campaign is being done. This unique iPad Head Girl viral marketing strategy was developed by Thinkmodo.

© andresmh

YouTube marketing is a great way to highlight your brand. YouTube marketing, along with marketing on Facebook, have the power to connect you directly to a segmented audience. For fruitful YouTube marketing, you must upload striking and attractive videos that talk about, or relate to, your brand. Also, you must start off with interesting comments and try to spark off user interest by contributing regularly to the comments section.
But to make YouTube marketing work for you, you will have to decide how you want to position yourself; for instance, you could post how-to videos and gain fans or your could post action videos to entertain. To give an edge to your YouTube marketing, cross-promote by referring to the same video on other social networking sites like Twitter and Facebook.