December 31
Why Businesses like Empire Carpet are Using Online Video Marketing?
Online video marketing is becoming increasingly important for both small and large businesses to run effective campaigns. The reason why online video marketing is being used as a tool for businesses is due to the growing trend of internet users who watch online videos on video sharing sites such as YouTube.
Many well respected and established businesses, like Empire Today, are uploading videos on YouTube. For instance, Empire Today has shared several of their famous TV commercials on YouTube such as their Empire Carpet Commercial from as early as 1986 and another ad from 1995. Their animated carpet clips are also available for viewing. Just by examining the viewership of their videos, you can see the impact of YouTube, as the 1986 commercial has achieved close to 85,000 views online.
Online video marketing has another great advantage over traditional TV advertising, which is that it's free to upload and share videos, whereas advertising slots on television may cost thousands of dollars. Creating and uploading viral videos on the internet can be easily done by small businesses and even individuals. Furthermore, you get access to performance tracking for your online videos, such as receiving comments and "likes" from viewers and useful stats like viewership numbers and their locations.