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The iPad Head Girl, a new viral marketing campaign launched to promote a Men's magazine is touted as the next step in viral marketing. A video launched as a part of the viral marketing campaign, which shows a girl wearing a helmet made out of 4 iPads, walking into a park and then sitting down to read a book. The video shows the girl getting stared at by all the people passing by and sitting around in the park, until finally a guy comes and touches the screen of the iPad. The display then changes to pages of the online magazine Cosmo for Guys, for which the viral marketing campaign is being done. This unique iPad Head Girl viral marketing strategy was developed by Thinkmodo.